Will Rogers once said if you want to be successful, "it's just this simple. Know what you are doing. Love what you are doing. And believe in what you are doing." As I travel the country working with family agriculture businesses, I see evidence of Rogers' philosophy in the many successful agriculture business models that exist: Family or non-family leadership, rented or owned ground, crop share or cash rent, old equipment or new equipment, irrigated or dry land crops, conventional or minimum tillage, stand-alone cropping operations or those integrated with livestock, even sophisticated or simple marketing strategies.